Sport has always held a special place in the hearts of Indians. From the great hockey teams of the previous century to the star-laden cricket teams which continue to drive our imaginations, sports of all kinds are a source of national pride.

PokerBaazi, India’s most trusted poker website, has been at the forefront of efforts to establish poker as a legitimate sport of skill in the country. The efforts of those at PokerBaazi is plain for all to see as the website has grown dramatically over the past couple of years and established itself among the biggest in the industry. These efforts saw some out-of-the-box and creative ideas along the way such as the announcement of renowned actress Sunny Leone as a brand ambassador in 2016 and player-centric tournament initiatives like The MoneyMaker and the PokerBaazi Premier League.

The newest announcement from the team at PokerBaazi, however, looks in all likelihood as the biggest yet!

Professional boxer and Olympic medal winner, Vijender Singh has been announced as the brand ambassador of PokerBaazi. The news is certain to create waves among the poker diaspora and beyond with one of the biggest sports personalities associating with the game of poker.

Vijender Singh’s CV speaks for itself. He is the first Indian to win an Olympic medal (2008 Beijing) in boxing and has been instrumental in taking the sport to new highs. His subsequent medal wins at the World Championships, Commonwealth Games and Asian Games are just a few of the milestones in a glittering career which also includes a Rajiv Gandhi Khel Ratna award—India’s highest sporting honour and a Padma Shri. Speaking on his association with PokerBaazi, Vijender Singh said, “As a sportsperson, it is always an honour for me to be part of campaigns or associate with brands that endeavour to promote sports in the nation. PokerBaazi is doing a great job of utilizing technology and letting Indians play online a game that they adore. I wish the best to the brand and hope that more Indians join its growing community of online poker players.”

CEO of PokerBaazi, Navkiran Singh also weighed in on the latest development adding, “It gives me immense pleasure to welcome Vijender Singh on board as the brand ambassador of PokerBaazi.com. As a professional boxer, he has already won tremendous accolades for India in the past. His reputation as a serious sportsperson and champion will help us in promoting poker as a serious sport that only flourishes on sheer skill and talent. We are looking forward to a long term association with Vijender Singh.”

Others from the PokerBaazi team also feel that the association will add to PokerBaazi’s, and indeed the entire poker industry’s, efforts to legitimise the sport into the mainstream. PokerBaazi Marketing Director, Varun Ganjoo said, An Olympic medalist, Asian games Gold medalist, and unbeaten champion in Pro boxing. Vijender Singh is already a brand ambassador of the whole nation. And we are more than proud to have him represent PokerBaazi.com. This association will help us in our endeavour to make poker one of the common mind sports played across India.” Poker player and strategic consultant at PokerBaazi, Jasven Saigal, also echoed such sentiments adding, “Vijender Singh is surely the most appropriate brand ambassador PokerBaazi.com could have got.  I am sure this collaboration would prove to be fruitful to the main agenda of PokerBaazi.com, which is promoting poker as a game of unmitigated skill and talent. The whole PokerBaazi.com family heartily welcomes the legendary boxer to the family.”

With expectations high, the entire poker fraternity will look forward to how the association plays out.

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